Industry Solutions: Non-Profits

An association executive's success is in large part measured by his or her ability to attract and retain members. Maintaining regular communications is a key factor. Excerpo Mail enables associations to electronically communicate with their target audience both efficiently and cost-effectively.

Keeping costs down is an ongoing consideration. Many organizations are using email marketing as a way to reduce printing and direct mailing costs. And since email is fully measurable, it’s also a great way to test various messages to determine which will deliver the best response at a minimal cost.

• Quickly and easily import your email list(s)
• Customize one of Excerpo Mail’s professionally designed built-in templates with your logo and content or paste in your own HTML template
• Distribute your communications to your mass audience
• See immediate, measurable results through Excerpo Mail’s attractive, easy-to-read reports

Email Marketing In Action For Non-Profits:

• Create an Email Newsletter
  An email newsletter is a proven tool for maintaining top of mind awareness with existing members, potential members, potential donors and volunteers.
  
  
• Create a Survey
  Take the guesswork out of important decisions. Learn your members' needs and solicit their feedback in one of the most convenient ways - email. Email campaigns receive 90% of their feedback within the first 48 hours. On the otherhand, it can take 3 - 4 weeks to receive feedback from a direct mail campaign.
  
  
• Raise Funds
  Studies have shown that the average value of an online donation (solicited through email) exceeds the offline donation by 30%. Email marketing is an effective way to support your fund-raising efforts.
  
  
• Manage Member and Prospect Lists
  Excerpo Mail makes it easy to manage email lists. Fully automated subscribe and unsubscribe features, take the hassle out of building and maintaining your list.
  
  
• Combine with Other Marketing Strategies
  According to an NP Advisers study, response rates to direct mail pieces were 18-20% higher among supporters who subscribed to the email newsletter of the nonprofit.
  
  
• Operate in Accordance to Federal Regulations
  Since Excerpo Mail is in full compliance with the CAN-SPAM Act, your organization can take full advantage of the benefits of email marketing without complaints.