Industry Solutions: Healthcare & Insurance
The healthcare industry is the largest industry in the world. Nearly all healthcare organizations are now on the Internet and use email every day. Email broadcasts can be used to compliment all other types of marketing and advertising strategies.
The only electronic communications most patients receive from their healthcare providers, are invoices or insurance related notices. That certainly doesn’t create a warm, personal feeling. Email broadcasts, when used effectively, can build loyalty with patients, increase patient confidence, drive referrals and educate patients on topics important to them.
Put the power of viral marketing to work for you. Patients love to share their knowledge about healthcare related topics and their personal experiences with others. If you provide quality care, have great rapport with your patients, and a friendly staff, your patients can become your single most effective marketing channel. An email newsletter, which your patients can easily forward to their friends and family members can serve as an excellent vehicle to help them spread the "buzz".
Email Marketing In Action For Healthcare
An email newsletter is easy and inexpensive to produce and requires no special computer skills. You can use your email newsletter to communicate:
- Healthcare tips
- Updates on insurance laws that may impact your patients
- Information about new treatments
- Recommendations on various products and/or books
- Alerts about various hazards and how to avoid them
- Testimonials and case studies from other patients
- An "ask the doctor" section which addressed frequently asked questions
- News and events related to your organization
- Fund raisers and community charity events in which your organization participates
- Links to external resources