Industry Solutions: Education
Forty-nine percent of universities now use email newsletters to communicate with supporters. Forty-two percent of universities report plans to initiate email newsletters. An email newsletter is a an easy-to-implement method to boost enrollment, maintain relationships with alumni, increase alumni participation to events, and support fund-raising efforts -- at a fraction of the time and cost of a direct mail campaign.
Cut your marketing costs and increase your results
Consider all the time and money you can save by reducing the amount of materials you print and send out via postal mail. In addition, Excerpo Mail’s built-in, real-time tracking system takes away the guess work. You’ll see immediate, real-time results so you can quickly and easy determine the effectiveness of your email campaign. And since you can send an unlimited number of emails to your list at a flat monthly fee, measuring your ROI is fast and easy.
- Quickly and easily import your alumni list
- Customize one of Excerpo Mail’s professionally designed built-in templates with your logo and content or paste in your own HTML template
- Distribute your communications to your mass audience
- See immediate, measurable results through Excerpo Mail’s attractive, easy-to-read reports
Email Marketing In Action For Educational Institutions:
- Maintaining Relationships
An email newsletter can serve as an excellent tool to supplement and reinforce traditional methods of building and maintaining relationships. Schools are uniquely positioned to offer email newsletters to alumni with relevant, valuable messages since they already possesses a wide range of personal information about alumni such as the age, graduating class, academic areas of interests. When presented with content and messages of personal interest, recipients respond enthusiastically.
- Recruiting Students
By supplementing passive marketing materials such as printed brochures and a Web site with an active marketing effort such as email newsletter, a school can gain a competitive advantage by building more top of mind awareness with prospective students and parents. Showcasing the school's achievements and activities in a monthly email newsletter, is an easy and cost-effective way to help boost enrollment.
- Fund-Raising
Annually, alumni support typically accounts for a quarter to a third of all higher education giving. Email newsletters can help build better relationships with alumni, which represents a key step towards successful fundraising. A recent study in The Chronicle of Philanthropy demonstrates how schools are using email marketing as part of their fund-raising efforts. Of 164 organizations surveyed, 52 doubled the value of their online fundraising in 2004 and 37 raised the value of online donations more than 50 percent.