Resources
Delivering the Email
E-mail remains a fundamental and highly productive marketing tool for almost all web retailers. In fact, 73% of chain retailers, catalogers, virtual merchants and consumer brand manufacturers taking part in Internet Retailer's latest monthly survey—this one on e-mail marketing—spend 5% of their marketing budget or less on e-mail marketing, yet just over half of respondents, 50.6%, report that 6% or more of their sales come from e-mail marketing, with 25% saying the proportion is over 11%.
http://www.ebusinessnews.info/?action=read&article=137
Email Segmentation for Small Business
Dividing your email list based on what your subscribers have in common -- including interest categories, purchasing behavior, demographics, etc. -- is critical in targeting your audience with relevant email campaigns. Targeting increases the likelihood of a response to your message or offer. Whether you're a small business or enterprise-level corporation, list segmentation and targeting efforts pay off in higher open and clickthrough rates, enhanced customer loyalty and increased sales.
http://www.ebusinessnews.info/?action=read&article=139
Email and Loyal Customer Promotions to Capture Christmas Business for eCommerce Sites
The Webtrends recent Online Retail Holiday Readiness Survey with over 300 retail professionals, found that overall, retailers surveyed ranked email marketing as the most important demand-generation activity for holiday success. In addition, 50% of the respondents said that visitor segmentation is important to the success of their online holiday season. Making sure that campaigns are targeted and relevant to customers is vital, says the report.
http://www.ebusinessnews.info/?action=read&article=119
81% of Small Businesses Used Email Marketing to Reach Customers to Promote Mother’s Day
A recent survey* indicates online marketing - including email marketing - has become more popular with small businesses than traditional marketing. When asked what specific marketing tactics they intended to employ to promote Mother's Day, email marketing topped the list at 81%, followed by online marketing at 42%. Traditional marketing methods - flyers, direct mail and print/TV/radio advertising - all scored in the 21% to 25% range.